TECOM are city builders. They helped make Dubai the metropolis it is today.

And because they work on such a huge scale, we knew we’d need to pull off something special for the fifteenth anniversary of their first real estate development – Dubai Internet City.

The event would also be a chance to tell TECOM’s brand story for the first time. The audience? 300 C-level execs from tech giants including Microsoft, Canon and IBM.

To pull it all together, we created a living timeline. A visual journey through TECOM history. Animated totems joined up to create a walkthrough story of Dubai Internet City that led guests to an amphitheatre built just for the night.

There, speeches and further entertainment brought the party to life. The celebration was capped off with a brand film, shot by IVORY, which added a human face to the history on a super-wide cinema screen.