Meet the Partners

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The strategic marketing consultancy for senior marketing leaders

Lucio Furlani

CEO of Crescendo, Growth by Design
Senior Advisor at Challenger Inc.
Senior Advisor at LTP/OC&C Strategy
Former European CMO at Hewlett Packard Enterprise
Former Head of M&A Ricoh Europe

Key skills:

Growth planning and demand generation

Challenger sales and marketing transformation

M&A due diligence and Post-Merger Integration (PMI)

Leadership, mentoring and inspiring change

Neta Tully

Marketing and Communications Consultant
Former VP and Head of Corporate Marketing at HP EMEA
Former Marketing Director at Hewlett Packard UK&I
Mentor and coach to technology leaders
Focused on building the next generation of diverse leadership

Key skills:

Strategic communication

Branding and messaging

Employee engagement and development

Executive speaker coaching

William Parry

Marketing Strategist and CMO
Leading tactical transformational initiatives for F500 companies
A specialist in high-growth tech and space sectors
Former Deputy Head of Group Marketing at HSBC

Key skills:

Defining and managing brand corporate identity

Strategic international marketing plans

Defining and securing sponsorship rights

Leveraging sponsorships for success

Robbie Crittall

Ivory CEO and Founder

Brand experience consultant to F500 leaders, heads of state and high-growth tech companies
Previously MD of the Omnicom agency Kaleidoscope
Originally a squadron commander in the British Army
Goldman Sachs 10KSB alumnus, Winner of the King's Award for International Trade

Key skills:

Leadership level, mission-critical brand experience projects

ROI maximization of brand experience

Brand experience strategy

Sustainable brand experiences