Creating global brand event guidelines


IVORY get to know the companies we work with. We understand you are entrusting your brand to us and like to repay that trust by treating your brand with respect, becoming well versed in what you stand for. This attitude led Acer to invite us to design their global event brand guidelines.


Each region approached Acer events in a different way and their practices were not aligned. They needed guidelines that would enable their employees to exhibit consistently in every region, without compromising local specificity.


IVORY’s communication and design teams developed a simple, compelling style for the guidelines. Coupling our experience of the brand with our events expertise, we created a set of effective rules communicating how products should be displayed, what materials should be used for design and how brand messaging should be presented.

The guidelines gave Acer a foundation for the entire event process, from invitation to venue. They are currently in use around the world, having proven effective at giving Acer representatives the freedom to create dynamic events, while still keeping brand presence globally consistent.

IVORY is Worldwide

  • London

    IVORY Worldwide Limited
    13-14 Chelsea Wharf
    15 Lots Road
    SW10 0QJ

    T: +44 20 3327 7020

    Robbie Crittall

  • Dubai

    IVORY Consultancy DMCC
    Swiss Tower
    10th Floor Jumeirah Lake Towers
    PO Box 643718, Dubai, UAE

    T: +971 4 433 0522
    T: +971 5664 07051

    David Wise

  • New York

    IVORY Worldwide, Inc.
    99 Hudson St
    New York
    NY 10013
    United States

    T: +1 917 733 2806

    Mike Paxson

  • Johannesburg

    IVORY Connection (Pty) Limited
    West Tower, 2nd Floor
    Nelson Mandela Square
    Maude Street, Sandton
    Johannesburg 2146
    South Africa

    T: +27 10 500 8918

    Ali Bowes

  • Geneva

    18, Avenue Louis-Casaï
    Geneva 1209

    T: +41 22 5607450

    Robbie Crittall