Dubai Design and Fashion Council
A unique environment for a remarkable launch
The Dubai Design and Fashion Council (DDFC) was established at the end of 2014 to consolidate and grow the fashion and design industry in Dubai.
The DDFC launch event needed to make an impact. The aim was to focus on the purpose of the Council, showing how it embodies and promotes the essence of raw creativity.
The event had to engage the 100 press and VIP guests present, inspiring them to advocate the mission and values of the Council.
To achieve this, IVORY transformed the ninth floor of an empty Dubai car park into an edgy ‘urban majlis’ – repurposing raw, industrial materials to create a unique and unorthodox environment that was refreshingly different from the glitz and glamour usually associated with the industry.