Dubai Internet City

A fifteen year story of growth and development

TECOM Investments are behind some of the largest industry-specific real estate developments in Dubai.

IVORY were invited to create an evening celebrating the 15th anniversary of their first development, Dubai Internet City, telling the TECOM Investments brand story for the first time since its inception.

Our brief was to weave together the remarkable evolution of the brand and its contribution to Dubai’s dramatic growth.

DIC-2

DIC-3

Guests included more than 300 C-level executives from global brands such as Microsoft, Canon and IBM.

In the heart of Dubai Internet City we designed a space that took guests on a visual journey through TECOM Investments’ history. Ten 3-metre high LED screens displayed bespoke animated graphics outlining the history of Dubai Internet City and TECOM Investments’ many achievements. This physical history then led to a walkway of digital totems recognising key clients.

We delivered a brand film combining contemporary film footage and archive material, to further showcase the brand’s remarkable achievements over the last fifteen years. This was shown on a super-wide cinema screen to heighten its impact. The audience then listened to speeches delivered by His Excellency Mohammed Abdullah Al Gergawi, Chairman of Dubai Holding, during which two further development projects were announced.

IVORY is Worldwide

  • London

    IVORY Worldwide Limited
    13-14 Chelsea Wharf
    15 Lots Road
    London
    SW10 0QJ

    T: +44 20 3327 7020

    Robbie Crittall
    robbie.crittall@ivoryworldwide.com

  • Dubai

    IVORY Consultancy DMCC
    Swiss Tower
    10th Floor Jumeirah Lake Towers
    PO Box 643718, Dubai, UAE

    T: +971 4 433 0522
    T: +971 5664 07051

    David Wise
    david.wise@ivoryworldwide.com

  • New York

    IVORY Worldwide, Inc.
    99 Hudson St
    New York
    NY 10013
    United States

    T: +1 917 733 2806

    Mike Paxson
    Mike.Paxson@ivoryworldwide.com

  • Johannesburg

    IVORY Connection (Pty) Limited
    West Tower, 2nd Floor
    Nelson Mandela Square
    Maude Street, Sandton
    Johannesburg 2146
    South Africa

    T: +27 10 500 8918

    Ali Bowes
    ali.bowes@ivoryworldwide.com

  • Geneva

    18, Avenue Louis-Casaï
    Geneva 1209
    Switzerland

    T: +41 22 5607450

    Robbie Crittall
    robbie.crittall@ivoryworldwide.com