Dubai Internet City
A fifteen year story of growth and development
TECOM Investments are behind some of the largest industry-specific real estate developments in Dubai.
IVORY were invited to create an evening celebrating the 15th anniversary of their first development, Dubai Internet City, telling the TECOM Investments brand story for the first time since its inception.
Our brief was to weave together the remarkable evolution of the brand and its contribution to Dubai’s dramatic growth.
Guests included more than 300 C-level executives from global brands such as Microsoft, Canon and IBM.
In the heart of Dubai Internet City we designed a space that took guests on a visual journey through TECOM Investments’ history. Ten 3-metre high LED screens displayed bespoke animated graphics outlining the history of Dubai Internet City and TECOM Investments’ many achievements. This physical history then led to a walkway of digital totems recognising key clients.
We delivered a brand film combining contemporary film footage and archive material, to further showcase the brand’s remarkable achievements over the last fifteen years. This was shown on a super-wide cinema screen to heighten its impact. The audience then listened to speeches delivered by His Excellency Mohammed Abdullah Al Gergawi, Chairman of Dubai Holding, during which two further development projects were announced.