A brand launch with a cast of thousands


In April 2014, First Gulf Bank changed their identity to ‘FGB’ to mark their continued growth and focus on international expansion. All FGB employees were invited to a gala dinner to celebrate the 35th Anniversary of the bank and be part of the launch of the new brand identity.


IVORY worked within the Corporate Affairs team as communications consultants for several months prior to the launch of the new FGB. Our role included overseeing and delivering internal communications and campaigns regarding the re-brand and the dinner.


For the gala dinner itself, we recommended Yas Marina F-1 Race Circuit in Abu Dhabi: a memorable venue that would symbolise the beginning of a new journey. We were responsible for project-managing the event and associated messaging; working closely with internal teams, PR and advertising agencies to make the evening a success.

IVORY is Worldwide

  • London

    IVORY Worldwide Limited
    13-14 Chelsea Wharf
    15 Lots Road
    SW10 0QJ

    T: +44 20 3327 7020

    Robbie Crittall

  • Dubai

    IVORY Consultancy DMCC
    Swiss Tower
    10th Floor Jumeirah Lake Towers
    PO Box 643718, Dubai, UAE

    T: +971 4 433 0522
    T: +971 5664 07051

    David Wise

  • New York

    IVORY Worldwide, Inc.
    99 Hudson St
    New York
    NY 10013
    United States

    T: +1 917 733 2806

    Mike Paxson

  • Johannesburg

    IVORY Connection (Pty) Limited
    West Tower, 2nd Floor
    Nelson Mandela Square
    Maude Street, Sandton
    Johannesburg 2146
    South Africa

    T: +27 10 500 8918

    Ali Bowes

  • Geneva

    18, Avenue Louis-Casaï
    Geneva 1209

    T: +41 22 5607450

    Robbie Crittall