HP PPS reception event

Getting HP off to a great start

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At the start of a vital conference, HP Printing and Personal Systems Group needed an event to kick off the brand’s presence as it meant to go on – something that would set an upbeat tone for the week ahead and help HP start to build relationships early.

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At La Pedrera – the unique and inspiring Barcelona cultural centre designed by Antoni Gaudi, we created an engaging reception for HP and their guests. A local Spanish guitarist opened the event as canapés were served. Branding was kept minimal to allow employees to relax, though one of the group’s most innovative products, the HP Sprout, was available for attendees to try.

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The evening culminated in a performance by English singer/songwriter Ellie Goulding, a unique opportunity to see the Brit Award-winning artist play an intimate acoustic set to a crowd of 150.

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