IVORY and Mobile World Congress

Eight years of standing out from the crowd

Mobile World Congress is the world’s largest and most influential mobile event. Each year, it brings over 100,000 attendees from 204 countries to Barcelona – including 3,600 members of the global press.

 

IVORY have a ten-year history at MWC. We’ve created Hewlett Packard’s presence there for the past nine years, as well as flagship stands for Nokia and NFV partners.

Every year, we work closely with brand teams to develop fresh creative concepts and deliver high-end results: from outstanding brand presences on the conference floor to destination brand experiences around Barcelona.

In short, we know MWC inside and out. Here are some of our past highlights:

Hewlett Packard Enterprise Flagship Booth

  • In 2016, the HPE exhibition stand had to introduce a new brand to the world, following the split of Hewlett Packard into HP Enterprise and HP Inc
  • IVORY worked closely with HPE to develop their budding visual identity, messaging and clear comms, for their MWC debut
  • Our open, welcoming stand articulated the new HPE brand proudly across 19 private meeting rooms, 2 hospitality areas, a TV studio and a large demo area highlighting four key business pillars

flagship exhibition presences

HPE House

  • As well as their exhibition stand, HPE wanted a presence away from the busy conference floor for high level meetings, in more elegant surroundings
  • We created a home-from-home environment within the luxurious Mandarin Oriental Hotel, that still carried a strong branded presence
  • HPE House provided a range of meeting and hospitality spaces, all with different functions within HPE’s programme of events. We also handled all transfers to and from the Fira, F&B, registration, and graphics

flagship exhibition presences

NFV Partner Showcase

  • The Partner Showcase booth needed to create a fresh, playful environment embodying innovation across a range of brands
  • We designed a bespoke interactive audio-visual environment with digital pillars that responded to guests in real time
  • Under this overarching visual canopy we then created a clear showcase for the fifteen partner brands – uniting them, but keeping them distinct

flagship exhibition presences

HP Inc Flagship Booth

  • The HP Inc exhibition stand had to be multifunctional and fresh, while also celebrating HP’s well-established history
  • In limited space, we used clever design to showcase a large range of products and allow enough room for high-level meetings
  • A considered location and smart product habitat positioning helped visitor flow while maintaining prominent brand look-and-feel

flagship exhibition presences

Nokia Flagship Booth

  • Nokia approached us aiming to improve relations with app developers, using MWC to get them interested in making content for Nokia devices
  • Connecting with this creative, often fiercely independent audience represented a challenge
  • Our solution was an exhibition built around ‘Community Corner’, where custom-built demo interfaces let developers showcase projects for others to experience – showing that Nokia respected and supported their work

flagship exhibition presences

 

IVORY is Worldwide