The Pioneers Forum

A careers fair for the UAE embassy


A rapidly growing economy will always be in need of new talent. The United Arab Emirates embassy in London hired IVORY to design and deliver their first ever UK graduate fair in 2014, with the goal of “attracting the best and brightest of the next generation” to live and work in the UAE.


We were starting from scratch with a broad scope – the fair needed to appeal to students across all interests from finance to filmmaking; while also showcasing the unique benefits of 21 different UAE-based companies. This meant creating a compelling identity that would attract as many people as possible while remaining distinct and memorable.

‘The UAE-UK Pioneers Forum’ was IVORY’s solution to this problem: an inclusive identity that still felt distinctive because it was applied across every aspect of the event and all collateral.


This co-ordinated approach to theming made The UAE-UK Pioneers Forum memorable, driving high attendance. The quality and range of attendees meant it was worthwhile for both the embassy and exhibiting brands, so much so that we were invited back to deliver the second fair in 2015.


In 2015, we grew the number of exhibiting brands by 20% and made a number of improvements to further improve student/exhibitor networking.

This included relocating the forum to a 5* central London hotel where exhibitors and attendees could stay overnight (meaning networking could go on longer) and creating a single unified space for the forum with a central presentation arena – a design that promoted more interaction between attendees and exhibitors.

Finally, we extended our talks programme and honed it around individual industries, making it easier for students to isolate the information they needed.

Beyond theming, for both years, IVORY created the Pioneers Forum website, online registration and social media presence. We also crafted the speaker programme; coordinated the outreach campaign to students/universities/sponsors; designed and constructed the space; managed the event itself and, finally, filmed coverage of it.

IVORY is Worldwide

  • London

    IVORY Worldwide Limited
    13-14 Chelsea Wharf
    15 Lots Road
    SW10 0QJ

    T: +44 20 3327 7020

    Robbie Crittall

  • Dubai

    IVORY Consultancy DMCC
    Swiss Tower
    10th Floor Jumeirah Lake Towers
    PO Box 643718, Dubai, UAE

    T: +971 4 433 0522
    T: +971 5664 07051

    David Wise

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    IVORY Worldwide, Inc.
    99 Hudson St
    New York
    NY 10013
    United States

    T: +1 917 733 2806

    Mike Paxson

  • Johannesburg

    IVORY Connection (Pty) Limited
    West Tower, 2nd Floor
    Nelson Mandela Square
    Maude Street, Sandton
    Johannesburg 2146
    South Africa

    T: +27 10 500 8918

    Ali Bowes

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    18, Avenue Louis-Casaï
    Geneva 1209

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    Robbie Crittall