The Future of Milk

Forecasting trends for a leading supermarket


A leading retailer asked IVORY to help plan how the customers of tomorrow will experience in-store shopping. The objective was to create a future-proof dairy aisle that looked ahead five years and beyond, to increase footfall and drive cross-category sales.


Working closely with their in-house team, our conceptual designers, artists, digital gurus and researchers developed a virtual environment to present our vision to the retailer’s senior planners.


Our aim was to create a new shopping experience for customers. Having researched what these products represent to people on a practical and emotional level, we conveyed key inspirations for the future, materials, physical layout, graphics and the construction of an interactive experiential environment.

These ideas were well received by the brand, who came to us for innovative thinking. They are now developing plans for the future that centre on two key themes articulated in our vision.

IVORY is Worldwide

  • London

    IVORY Worldwide Limited
    13-14 Chelsea Wharf
    15 Lots Road
    SW10 0QJ

    T: +44 20 3327 7020

    Robbie Crittall

  • Dubai

    IVORY Consultancy DMCC
    Swiss Tower
    10th Floor Jumeirah Lake Towers
    PO Box 643718, Dubai, UAE

    T: +971 4 433 0522
    T: +971 5664 07051

    David Wise

  • New York

    IVORY Worldwide, Inc.
    99 Hudson St
    New York
    NY 10013
    United States

    T: +1 917 733 2806

    Mike Paxson

  • Johannesburg

    IVORY Connection (Pty) Limited
    West Tower, 2nd Floor
    Nelson Mandela Square
    Maude Street, Sandton
    Johannesburg 2146
    South Africa

    T: +27 10 500 8918

    Ali Bowes

  • Geneva

    18, Avenue Louis-Casaï
    Geneva 1209

    T: +41 22 5607450

    Robbie Crittall