The WIN Conference

Showing support for an important cause


The Women’s International Networking Conference connects, develops and empowers female business leaders from around the world. Over four days in Berlin, 750 influential leaders come together for a series of plenary sessions and workshops.

As a key sponsor of the event and a firm believer that inclusion powers invention, HP were there to demonstrate that their brand shares the WIN Conference vision. Our job was to make this clear with a bold, purposeful brand presence.

We designed and built a stand for HP, siting it in a prime exhibition location. The stand included a showcase for HP’s innovative technology and was unified around ‘Share and Inspire’ messaging that also linked to a social media campaign.

Visitors to the stand were invited to write down an inspirational quote, thought or learning on a piece of coloured paper. They were then shown how to fold this paper into an origami butterfly, which was pinned on the backdrop of the stand. The flock of butterflies built up over the four days into a colourful, eye-catching display.

With their permission, visitors’ quotes were tweeted under #HPWINConference. This, coupled with the colourful display and good word of mouth, drove an increase in attendees to the stand, driving greater awareness of HP’s products and role in supporting the conference. Aligning the brand with the event and putting the attendees first ensured HP’s participation at the event was successful and appreciated.

IVORY is Worldwide

  • London

    IVORY Worldwide Limited
    13-14 Chelsea Wharf
    15 Lots Road
    SW10 0QJ

    T: +44 20 3327 7020

    Robbie Crittall

  • Dubai

    IVORY Consultancy DMCC
    Swiss Tower
    10th Floor Jumeirah Lake Towers
    PO Box 643718, Dubai, UAE

    T: +971 4 433 0522
    T: +971 5664 07051

    David Wise

  • New York

    IVORY Worldwide, Inc.
    99 Hudson St
    New York
    NY 10013
    United States

    T: +1 917 733 2806

    Mike Paxson

  • Johannesburg

    IVORY Connection (Pty) Limited
    West Tower, 2nd Floor
    Nelson Mandela Square
    Maude Street, Sandton
    Johannesburg 2146
    South Africa

    T: +27 10 500 8918

    Ali Bowes

  • Geneva

    18, Avenue Louis-Casaï
    Geneva 1209

    T: +41 22 5607450

    Robbie Crittall