Mobile World Congress is the world’s most influential mobile event.

Each year, it brings 100,000 people from 200 countries to Barcelona. IVORY have been creating flagship exhibition stands at the heart of MWC for over a decade. We know it inside and out.

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Here’s some of our highlights:

HPE Flagship Booth
MWC 2016 was a vital global debut for Hewlett Packard Enterprise, following their split from HP just months before. We worked closely with the brand to develop their visual identity and messaging, creating a flagship stand that articulated the new identity proudly across 19 meeting rooms, 2 hospitality areas, a TV studio and a huge demo zone.

HPE House
As well as a flagship, HPE wanted a space away from the conference floor for high level meetings. IVORY created an elegant home-from-home in the Mandarin Oriental Hotel – ‘HPE House’ was a sanctuary of meeting spaces and hospitality with real brand presence. Our logistics team made everything seamless by handling all transfers, F&B and registration.

NFV Partner Showcase
The Partner Showcase exhibition stand was a fresh, playful environment celebrating the innovation of fifteen different partner brands. Our showcase used clever design to keep each of the partner brands distinct, but with an overall unity to the space. Over it all, an interactive visual canopy drew the showcase together with digital pillars that responded to guests in real time.

Nokia Flagship Booth
Nokia approached us wanting to improve relations with app developers, using MWC to get them interested in making content for Nokia. But connecting with this creative, often fiercely independent audience represented a challenge. We built our Nokia exhibition around ‘Community Corner’, where demo interfaces let developers preview their apps for others – showing that Nokia respected and supported their work.

HP Inc Flagship Booth
HP’s home at MWC had to be multifunctional and fresh. We made best use of limited space to showcase a large range of products and allow enough room for high-level meetings. A considered location and smart product habitats helped visitor flow, while making sure the stand still looked striking and prominent.

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