It’s a moment of unity. A chance to set a course for the year ahead.

HP World Partner Forum brings together two thousand staff and partners. Our brief for creating the 2017 edition could be distilled down to one word, a word that became the name of the conference itself: Reinvent.

Our approach was wide-ranging. We created a stunning environment made of white light and bold messages. We inverted the plenary, celebrating the audience by reflecting them in huge onstage video mirrors. We brought people to their feet with a reworked performance that morphed from Vivaldi to the Beatles classic ‘Come Together.’ And by reinventing every element of World Partner Forum, we created an inspiring opportunity for HP to focus on the future.